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The Highbury Library animted promo v5 350x350

The advancements in technology have caused virtually every aspect of our day to day lives to change at breakneck speeds. The old way of doing things is no longer valid and we must either keep up or be left behind.

This is true for many things, even professional sports. The age of the internet has created a new breed of fans who are interested in more than just the simple gameplay that we got used to in the old days. These fans want interaction, up-to-date news, and special offers - and they will not settle for anything less.

Arsenal's Answer to Changing Technology

If you are a fan of the Arsenal Football Club, then you may have noticed a slight change in the way that things are done. In an effort to gain sponsorship dollars and to meet the changing needs of their fanbase, Arsenal has been partnering with the gaming companies,. For instance, draftkings, paddypower, Betfair and might be partnering with more gaming and betting companies especially from Sweden as it became a “gaming startup nation”

About Arsenal

Arsenal Football Club was founded in 1886 as a munition workers' team from Woolwich, then in Kent, now southeast London. They turned professional in 1891 and joined The Football League two years later. They were promoted to the First Division in 1904 but financial problems meant they were close to bankruptcy by 1910. They were bought out by Sir Henry Norris that year and to improve the club's financial standing, he moved the team to Arsenal Stadium, Highbury, north London in 1913. After the First World War he arranged for the club's promotion back to the First Division, in controversial circumstances.

About Wipro

This reputable Information Technology Consulting and business process services company is dedicated to creating solutions that allow their clients to be better at business. They are able to virtually guarantee their success because of their deep industry experience as well as a 360-degree concept called "assist through technology". This company is recognized all over the world for their comprehensive portfolio of services, their ability to continuously innovate, and a commitment to sustainability that is shared by the entire organization.

The Purpose of the Partnership

This partnership is supposed to help Arsenal reinvent the technology and digital experience for their fans. Because they are one of the most recognizable sports brands in the entire world, the football club hopes that by working with Wipro, they can create an experience for their millions of fans that will span not only the game day experience but also the digital experience no matter where they are and no matter the time.

This partnership is set to differentiate Arsenal from their counterparts on the Premiere League. By partnering with Wipro (who has built a solid reputation for delivering high-quality services that put their customers at the center of everything that they do), they are well on their way. They plan to use this partnership to enhance The Fan Experience for millions of Arsenal supporters all around the world.

And no doubt this will be effective, especially since Wipro's expertise should help Arsenal maintain that position as a cheerleader when it comes to Global Sports.

Not the Only Ones

Manchester United Football Club announced a global partnership with HCL Technologies. It is their hope, that like Arsenal, this partnership will help transform the experience of their million their hundreds of millions of followers all over the planet.

What do you think of the partnership between Arsenal and Wipro? Do you think that this was a good choice? Share your thoughts in the comments below.


  • 15 Sep 2015
    So let me stop reminiscing of days gone by and let me focus on our Welsh wonder. Let me start off by saying that I think it is quite obvious that Aaron Ramsey is better in central midfield. His partnership with Mesut Özil, his running from deep and his underrated ball winning ability makes him a ...Read more